Common Branding Mistakes (and How to Avoid Them) A strong brand doesn’t happen by accident — it’s built through clarity, consistency, and creativity. Yet, many businesses unknowingly make branding mistakes that cost them customers, credibility, and conversions. At UKP...

Power of Visual Branding

The Power of Visual Branding: Why Your Logo is Just the Beginning When most people think about branding, the first thing that comes to mind is a logo. And while a logo is a critical piece of your visual identity, it’s just the tip of the iceberg. At UKP Media, we...