Instagram is now playing a very crucial role in every business. From finding the real audience to engaging with them and diverting the traffic to the websites and building relationships that help in increasing the sales.
If your Instagram page isn’t that reachable to the audience now it’s the time you start focusing on bringing more audience to your page. The more followers you have the more possibility is there for you to grow your business. Here are some strategies that will help you in gaining the audience in an organic way.
The reason why you need to get followers in an organic way is because of the Instagram algorithm. The Instagram algorithm gets updated with time and weeds out low quality and paid out pages. So, the pay for likes and followers isn’t that effective.
Also, remember that if you have 100k followers that don’t help you at all if you don’t engage with your audience regularly. Engaging with your followers will definitely help you in boosting up your sales and drive traffic to your site, also help you in spreading your business through word of mouth.
So, here are a few tips and strategies for gaining organic followers.
Before even thinking about the followers make sure you optimize your account. Your account must be fully optimized and should be straight to the point that reflects your business. Make sure you fill in your bio with the required details of your business. Think of it as your business homepage.
Mention all the details of the business optimistically and try to reflect the same through your bio. Let people know what you are and what you are selling. The link that is present in your bio is the main thing that will help people to land on your page. So make sure you provide your links correctly in your bio.
If you are not sure about where to link, try the marketing or product pages that have links to specific hashtags, keywords on your account. Linking your home page is fine but try to link your sites that will help your followers to land on your page. This specific “link in bio” helps all the time to reach your site to the audience.
Pro tip: try to keep your username and account name user “search-friendly” so that will help your audience to search easily and land on your page quickly. If at all your business name is long try to keep shortcuts and remember not to add special characters and numbers in your username.
The best thing you can do for your account is to maintain consistency. Posting randomly and at the wrong time is the worst thing you can do to your account. Make sure your existing followers don’t forget you in the first place.
The best thing is to maintain a calendar for your posting schedule. Any brand should not post too frequently which leads to spamming. So, try to post it limitedly so that you don’t spam or post too little.
Maintain a time to post and take some intervals between posts. Find the good time of your posts that create much engagement and try to post at that time.
Create and stick to the schedule you prepare. This will help you in sticking with your consistency and also helps your followers in remembering your brand and also engages with your page.
As discussed earlier, sticking to your schedule and posting at the correct time will help in bringing more engagement, also scheduling your posts in advance also helps you maintain consistency.
Also scheduling your posts in advance will help your posts reach the audience at a specific time without fail. So that you can maintain your consistency.
The more followers you have, the more there is a chance for your account to reach a target audience that will boost up your sales. You can get customers to your business if they follow your account organically.
The best way to reach them is by posting your content and your products. Also, this will help you in bringing new followers too. So, try sponsoring ads, Instagram contests that will help you in bringing more followers who might turn into customers later.
So, try to work with influencers and partner up with them to bring the products and advertise your brand. This will help your brand to reach a larger audience and especially the target audience.
For that, you can try UKP Media which has a pool of famous Instagram influencers to get your work done easier.
Having legitimate followers and fake followers have a huge difference. It might seem easy to have fake followers just by paying. But this will definitely affect you in reaching organic followers.
Having loads of followers with no content will not seem to be attractive to your followers. So don’t trick your new followers with tons of followers and less or inactive feed. Let people come and follow your account organically.
So, buying fake followers seems quite easy, but they won’t be interacting with your account and will not buy anything from your account. So, it is better to have less legitimate followers than more fake followers.
Fake followers also don’t tend to like, share or buy from your account. Also, there is a risk of getting fake accounts deleted. So, buying fake followers won’t be worth it.
Remember organic followers tend to share, like and comment on your posts and engage with you rather than fake accounts. People tend to follow your account on purpose. They do like your content and want to buy your products that will boost your account and sales.
Let people know that you have a business account and that will sell these specific products. Unless you promote no one is going to know that you have an Instagram account or a business account.
By creating brand awareness only people will know about your business. If you need people to follow your account let people know about your brand. You can add your social media handles to your websites and your website links in your social media bios.
Another great thing you can do is, you can promote your account across other social media platforms. You can promote your Instagram account on your Twitter account and vice-versa.
Make sure you don’t just say do-follow, but also promote your content in a unique way so that people will follow you for a reason.
Instagram now has various features which will help you in reaching the audience in a unique way. There are features like stories, reels, IG TV, videos, posts etc. try to engage with the audience in this way and let people know about you.
You can promote your business through UKPMedia. We have a team that can arrange social media campaigns that will help you to promote your business.
This seems easy but finding what your followers want is a smarter move to maintain the follower’s engagement. So, try testing the content you post and find the amount of reach you get on your posts.
Be it captions, filters, colours or types of content. These little details can bring a huge difference to your follower’s engagement rate.
To know all these details try to invest in an analytics tool that will help you analyse the reach of your posts. Try comparing with your competitors. Don’t just blindly copy their content or strategies but try to develop your content.
You can also try content creation from our team UKP Media which will provide you with great content for your brand awareness and development.
One best way to create engagement is through conversing. Followers tend to engage with visual content like photos first then with videos. So, try to post content accordingly and keep engaging on your posts. Try to reply to the comments on the post this will help you to engage with the audience. Also, try to answer as many questions you have everywhere on your account. You may not know if that follower turns into a consumer or a stranger that might turn a follower. Either way you can benefit.
One of the best ways to get followers is through hashtags. Hashtags serve as the best tool for discovery and to reach followers. You can increase your followers by using appropriate hashtags and by that people can easily find you and your account.
By highlighting your pictures through hashtags people can easily find your posts and accounts. Find hashtags that will help to reach the audience easily. Create your own brand hashtags that will create uniqueness among the people.
Also, try to understand how well your hashtags are doing by using the analytics tool. Know what hashtags you are using.
When you make people happy through your content they will definitely show interest in your business too! This will help you in boosting sales. So, start practising the content and post relevant content that will help in engaging the audience.
Make content that will make your audience engage with you and interact with your posts.
Remember consistency is the key to bringing more audience.
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