Creating content has become very easy nowadays. All you have to do is just share a picture of yourself on your vacation or your cooking. All you need to have is a smartphone and you can make your content available to millions of audiences all around the world. Sometimes it is very confusing what makes a person an influencer or a content creator or just another social media user.
The best way to choose your marketing professional is first you should know the difference between these terms. This will help you in not only choosing the correct way to start your marketing campaigns but also helps you and your brand grow.
A content creator is the one who creates content for content marketing platforms. For example, blogs, websites, youtube and social media. Content creators can be writers, videographers, graphic artists and photographers. They tend to create content like:
The content the content creator creates attracts the audience and lets them connect with them. The content they create is visually interesting which helps the audience to engage. This is the reason why the content creator’s work is valuable.
With time some of the content creators become influencers. They start to share their pictures and videos based on a certain theme. This generally allows people with the same interests to follow them. Few other Content creators stick to their accounts or other accounts for creating content.
Content creators know how to create content that attracts the audience. They will know how to create high-quality content and have expertise in interpreting your brand’s voice. A brand might have several advantages if they work with a content creator.
while working with different types of content creators, a brand can have access to different types of content.
A content creator team can help in providing content more frequently. This will enable them to publish more frequently and keep in touch with the audience.
there is no need to hire full-time content creators or employees. You can hire them for certain campaigns and a specialised content creator.
some content creators have specialised experience in a specific industry. So they have expert knowledge in creating content.
The work of content creators is to just target a specific audience while introducing a specific product of a brand or to make a purchase or sometimes diverting the traffic to the specific brand website.
An influencer is a person who has the capacity to influence the audience. They have a strong social media following all over the social media platforms.
Influencers basically build their followers by regularly posting information, tips and tutorials. The influencer’s audience pays close attention to the content they post and engage with them on the social media platform.
Influencer’s expertise in engaging and interacting with their followers. They try to give their audience information in an engaging and entertaining way.
Influencers are categorised depending upon their followers:
Mega influencers are the persons who have a large number of followers. Like more than a million. They usually tend to have impressive reach. But sometimes have less influence over their audience compared to other influencers.
These influencers have followers more than 5,00,000 to below one million followers. Most of these kinds of influencers gain their followers by posting regularly. They do have an impressive reach for their content and posts.
These kinds of influencers have between 50,000 to 5,00,000 followers. They usually do have a lot of experience in gaining followers and engage with them.
These macro-influencers have 10,000 to 50,000 followers. People usually follow them because of the information they provide on specific niches. Although they have fewer followers they do tend to have more engagement.
These influencers have 1,000 to 10,000 followers. They do have less reach to their content but have a high engagement rate.
The reason why not all influencers are content creators is because of the content on their feeds. The number of followers they have is what makes them an influencer.
Influencers do have a lot of followers. When you work with influencers you and your brand can gain access to a huge number of followers. The relationship you build with them can benefit you in reaching a large audience.
An influencer can quickly let people know about your brand. This will help you in boosting up your sales and increasing traffic.
your page can get more reach when you start working with an influencer as influencers tend to have more followers.
audiences tend to know more about your brand and your brand’s existence as influencers talk about your brand and post about your brands.
you can reach your target audience when influencers talk about your brand and create awareness. This will allow you to find the right people that are interested in your brand or your products.
Know that content creators and influencers are not the same. Creators and influencers both partner with the brands and do digital marketing but the results they produce are not the same. For example, if you want to start a brand that has skincare products. You generally tend to hire a content creators team to write product descriptions and for social media posts and for your website. They do highlight the product benefits and results people get if they use your products in an engaging way.
This might not help your brand to generate interest amongst the people. That’s when influencers come into the limelight.
influencers try to take a picture, reel or a video of them using your brand products and start posting. That’s when the influencer’s followers notice your brand and make them try the product their favourite influencer is using.
Knowing the key difference between content creators and influencers will help you set your goals and indulge in the right way of marketing.
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