If you are planning on Instagram marketing but have no idea how to get started then this article is for you. Building a community on Instagram and selling your products on Instagram is a great idea to boost your sales.
From small businesses, to very large businesses everyone does marketing on Instagram to increase sales.
But standing as one business owner and boosting your sales isn’t that easy with over more than one billion active users on Instagram. It is very important to understand Instagram best practices to stand out and go for marketing with your business.
Here are simples tips that you can get started with to master the Instagram business
Make sure your profile is turned into a business account. If not the first thing you need to do is to change it into an Instagram Business account. This feature will help you enable and give you access to much more features like ads and analytics in the future.
All you have to do is go to settings and click on the switch to a professional account. Then select the category and that’s it. You now have a business account.
After that, you can fill in the basic information like the username, location and pay attention to filling your bio too! This is a simple step that will help you in reaching the target audience and in optimizing your profile.
Within 150 characters you can build your bio which is the first thing of your account generally people see. This bio should contain your brand and its personality and it should make people interact with your brand.
You can also add your hashtags, links to your website or any other promotional links. Apart from the bio, you need to add your profile picture. This picture should be clear and should be visible to the customers on their mobile phones. For example, this should be easy to read the logo of your brand. Use a stylish snapshot for a normal account.
Make sure you are highlighting your brand and let your followers and viewers know that this brand is yours.
You can post as much content as you can on Instagram. Here are the types of media you can post on Instagram.
The basic format of Instagram business marketing. You have the right to post photos of your products, pictures of you working or your team, memes, inspirational quotes, behind the scenes or whatever you feel like posting that help you in boosting the sales.
Although, the pictures that bring more impact to your account or sales are the pictures of your customers or reviews of them which will be serving as proof of your products and the genuine reviews.
You can put a video that is 60 sec long. You can create an engaging video that is interesting to watch. You can also add your commercials, promos, tutorials, behind the scenes.
Carousels are the most popular content on Instagram. Carousel is a slideshow of photos. This will let people stay on your page and spend much less time than a photo or a video. You can show off your multiple views of your products or multiple pictures of product evolution.
These Instagram stories are an integral part of marketing your business on Instagram. These short-form slideshows appear for 24 hours and disappear after 24 hours. These Instagram stories are ideal for announcing and asking some questions, creating polls, and engaging with your customers. There are lots of tools and stickers. You can also tag people in your stories, add links to your websites.
Another best thing is you can also save these Instagram stories on your profile highlights which can be viewed on your home feed.
Whenever you post a story you also have the advantage of popping up in your follower’s profiles in the stories section.
A 15-60 second video which plays in a loop like TikTok. Instagram recently launched this feature on its platform. You can post whatever content you feel like showing within the time span. Reels are a smart move for brands to engage with the audience.
Before you even begin posting, first understand Instagram’s algorithm. Understanding and posting the content according to Instagram’s algorithm will help you to reach more profiles when they search.
Know that Instagram’s reach is basically dependent upon
Remember these factors are what determines your profile reach. Here are a few tips to know Instagram’s algorithm.
The more consistently you post, the more you are likely to get exposed and gain followers. But do not compromise upon the quality of your content.
Many brands tend to publish on a daily basis. Try to build a calendar and plan accordingly on what to post at regular intervals.
Know the best time to post and find the best time that helps you bring more interaction and reach.
Like your bio, captions also do help in engaging with the target audience. Hashtags help you to appear when people search your specific hashtags. Impressive Captions let people engage and interact with the post.
Engaging should be the first thing for any brand. Not only likes and comments but engaging with other accounts will help in increasing the reach. You can’t expect people to come and engage with you and your account. Instead, try commenting and engaging on other accounts with your account. Tag your customers. Try responding to the queries and comments they leave in your account.
Monetizing your Instagram presence is very important when you go for an Instagram business.
Try analysing the growth of your Instagram from time to time and try to improve them by setting targets.
Always try to track
Running an Instagram business account isn’t as easy as you think. We at UKP Media help you sort out by making it easy with influencer marketing, content creation, and marketing campaigns. All you have to do is just reach out to us at ukpmedia.com and let us handle the rest!
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